Sunday, September 20, 2015

How to Start an Etsy Shop :
Marketing your products to SELL!!!
Blog Number 3



So you started an  Etsy Shop? Great Now what ? It takes time to invest in Marketing your products now and this is were the work begins. The products wont sell themselves and wont appear on social media, you have to add the right key words for any items to be found, you need to spread the word!
SO here is where this blog comes in !




Once your item photo is added the description need to be the first stepping point for you to make the products your selling get the attention of the customer ! So let's  say your selling cake balls ? Ok there are probably about 50-85 shops on Etsy that sell Cake Balls so there are a few things that can separate you selling yours above and beyond anyone else selling the same. To be honest that can go for any type of items you are selling.


  1. Pictures !!! GOOD...no no no ...AMAZING pictures when your selling cake balls or any food item the unique thing about food is YOU CAN'T SMELL OR TASTE....  so it is your pictures that will sell your food products but thay have to be  well taken ! I would recommend that if you have any natural light in your house start with a spot that can incorporate that light. In our shop for instance we have 2 large windows where we have set up a photo taking area that is dedicated to photo taking only ! We start with our product and usually take a picture with 3-5 pieces of the product not a large amount you want the photos to be as close to the object as possible so when you photograph them there won't be a need to have so many in the shot.
  2. Key Words, Key Words, Key Words...... When  you want the item to be found one of the items to consider is the most to the point and specific key term you can think of. The less specific and vague the word the harder it will be for buyers to find YOUR specific item! As an example : you are selling banana cream cake balls ( which sound amazing) you would want to take advantage of ALL the keywords you can! Etsy has 13 key words so you coule use terms like "banana Cake Balls", " Banana cream cake " Cream cake balls, Banana Cake  and so on ...When you have a item that can utilize key words that are similar when you add keywords that are very identical to your products. The wirds like "cake" , "cookie", and the like are to broad but Banana Cream Cake very specific flavor of cake, White Chocolate Macadamia nut Cookie VERY specific ! plus the use of the words like macadamia nut you may end up getting a customer to buy the cookies vene though they are looking for macadamia nuts!
  3. Description line !!! the main Description is also use in the search process for products and the more to the point and less wordy it is the better. Being very to the point like : Cake Balls Banana Cream cake ball .. is the way to go. I used the term Cake ball first because these are the starting words they would be the first ones MOST people would type in if they are looking for say cake balls, then the flavors ! I have use this method for selling on Amazon, Etsy, Ebay, and others it WORKS!
  4. Social Media the listing everywhere! I am a huge user of social media I have accounts with these: Facebook, Pinterest, Tumblr, Reddit and others ( these are the main ones I use) and you should ( sorry you HAVE TO BE ON THEM) also I recently joined GooglePlus I LOVE GOOGLE PLUS!! I have in less than 3 months had over 38,000 views of our candy company page!!! that is 38,000 customers as I see it! But for every item you create a listing for on the Etsy should it needs to be immediately posted on social media !

If you are a beginner these tips will be perfect for starters I have another post I will get into more details on promoting and buildiung your etsy shop as well as selling online with ALL the available platforms !
GOOD LUCK and leave me a question or 2 if you have any !



Thursday, September 17, 2015

How To Sell on Amazon: Part 3 Video Resource
Since we have experienced great success on Amazon in such a short period of time I wanted to share what we have done with others who may be wanting to sell food or hand made on amazon. Of course you may know that Amazon is a HUGE online retailer, and (I wish I started selling on their site earlier) but everything has a time and place. Within 1 year we had done as many transactions as our 2 other online platforms combined !


So on our YOUTUBE channel which you can subscribe to where I discuss many topics to help you sell more online . I have included in this blog post a link to 1 of our videos where you can subscribe ! all our resources are FREE

Comment on our blog posts or videos let us know !


See what we offer in this video for starting to sell on Amazon food !



How to Sell on Amazon : Food Products and edibles part 2


I get emails all the time from people who have interest in selling food products ( hand made ) edibles and they want to know what is required to get started ? Do they need business license do they need a facility etc etc .. So to clear up some of the confusion I will breakdown what our company had to provide to Amazon to get approval for selling in gourmet food/ Grocer category.




  1. Number one You need to be a business ( an official licensed business in whatever state you are in ) this is NOT a recommendation of MINE you have to have a license . Amazon will ask for this when you apply for the category. YES there is a category that will require approval by Amazon prior to you selling on Amazon in that category.
  2. Number two if you are in a facility it has to be licensed with ( in most states) the department of agriculture and they will inspect your facility based upon their scheduling and their timeline. They will have a list of things that will have to be present in your facility contact them in your are for more specifics every state, county, district etc have their own rules and regulations, and these are enforced by them.
  3. Number three  sales tax certificate from the state you are operating from. Contact the state revenue office in your state to apply for the a certificate that will grant you the ability to collect tax for sales within the state. Normally these taxes are reported on a monthly basis.
  4. Amazon will ask what type of products the bulk of the catalogue  of items you offer will be. Basically they ant to see the types of items you wish to sell. Once we established the list if a few items they kind of get the idea for what you will sell and you can add to the list of products. We currently offer over 300 items almost all them hand made with some that are premade.



Great way to get your products viewed more by doing 1 single tip! If you have an item and you make it in several different ways say "different Flavors" make a listing for each flavor. This may sound like a no brainer, but you can also create a listing with a drop down menu and you would only have a single listing, but when you make a listing for every flavor a customer will see all the variety of products you have when they are looking for a specific flavor and you will end up selling much more product ! This has worked for us and customer love to see a seller with a huge variety of product!




When you can offer a variety of food products do it !!! You will have customers looking for a variety of gourmet food items, and if you don't list a huge selection you will miss out on the additional sales !


    
How to Sell on Amazon : 
Selling Food Products can be Profitable


We started selling on Amazon over a year ago ( and I wish I started Earlier). We hand make over 400 candy , snacks, cakes, cake balls and more, and the business for the type of items we make on Amazon is a smaller market BUT that is a good thing !
I will tell you why and help you get selling your products as well !!! The market potential for food products and niche gourmet food items is growing big time on Amazon. The Gourmet food and Grocery category is one of the fastest growing categories on Amazon.
One thing to keep in mind about selling food or reselling food online is a hugely profitable market because when you think that not everything that is available in your local market is available in EVERYONE Else's local market and for that they will pay a premium for specialty products that could be getting from local markets in your area!




The one prime example is candy ! Candy like Specialty chocolates, seasonal specialty candy for ( Halloween, Christmas , Easter etc) are not always available in everyone's stores in their area. I have seen certain brands selling on Amazon for up to 5 times what I have purchased it for !



When you can take FBA by Amazon and send in the candy prior to the season that is approaching you can make a great margin from selling online. This is one of the examples of the type of "selling" that takes place online. When you can blend into the equation a variety of products like.




  • Candy
  •   Sauces
  • Chocolates
  • marshmallows
  • Spices
  • Beef Jerky
  • Organics
  • Gluten Free
  • Bulk products .
These can bring in some amazing profits , and many of these I can source locally and ship in bulk to Amazon FBA for them to ship and sell for me !


How much do I charge ...Well great question when you sell via FBA you have to factor a couple additional expenses like shipping, fees, and products price . Once all this is factored I try to get double what I pay for it in profit. Something costs me $5.00 I want to make AT LEAST that much back. When you sell in bulk like example 6 packs 12 packs etc you can make even more per total sale ( it equals slightly less per unit) but the bulk pack you will make more per transaction.


Try to sell in bulk because the time it takes for you to package box ship etc you want to maximize your total profit in selling .Make sure the type of items you have to send in for the FBA have a good shelf life it is food and to be sure that a expired product does not get shipped make a LONG shelf life .Try to get imported niche small items these can be of interest to foodies and people who love to try new things. These are NICHE items not very well known but people love to try something new !

Hope this helps I will writing about more of these tips in future blogs !




Tuesday, September 15, 2015

Italian Desserts and Cookies, Cakes and Candies :
The Brittle Box Candy Company

When we started our company we had just Cookies ( originally that was all we did baked Italian Specialty cookies) but now 7 years later we hand make over 500 items when ordered fresh and  delivered to your door !
 
With that many items it can be a challenge to pick what you would like so we wanted to add a link to the shop ! We offer subscriptions, cookie of the month, Cake Bundt of the month, Brittle of the month, pretty much anything we offer you can get a subscription for ! and have them delivered to your door step!
 
 
With the holidays approaching you can guarantee you will find something to ship your loved ones !
 
We offer Bulk Candy, Gummy, Hard Candies, Brittles Like Peanut Brittle, Cashew Brittle , Name brand candies Hershey's Chocolates , Roche, Skittles, Dark Chocolate Bars and many others
 
 
 
 
 
 



Monday, September 14, 2015

How to Start an Etsy Shop  Top 5 Tips to Get Started RIGHT!


Starting anything in life can be a bit scary because of the unknown factor and what you are not sure of . When starting a business for the first time is one of those " what was I thinking" moments ! BUT ....and this is a huge BUT it will be the most exciting thing you could ever do . the personal satisfaction that comes from the creation of something from a nothing is incomparable to many things this life has to offer. When we ( my wife and I) took the plunge to this entrepreneurial leap we really knew we wanted to be in business for ourselves BUT did not know exactly how we would go about it. This can be one of those things that will keep many people from trying. I would say from my own experience that you will NEVER know the exact path you will end up taking but you have to start where you are.


I have long told myself the business tells me where it will go. One day at a time and one step at a time the business has evolved into what it is today, but I could have never told you the direction it HAS taken is ne I knew all along! I would be lying to you !




So we just started .......


Sometimes in life you really do have to just start, and it will end up leading you. When I say the business told me where to go what I mean is that the types of products we currently offer and the ways we are now marketing ourselves online. This is just 2 things I give as an example of how your business will direct itself if you pay attention to it and let it grow. The video below is one I made to help with starting an etsy shop and what you can do to get off o the right foot!






 How to make Italian Desserts : The Simple Way
The Roberti Table Series1 Cookbooks: Classic Italian  Family Desserts
 Written By
Damian Roberti ( that's me) ....
This is a part of my new Ebook on Italian Desserts and how simple they can be to make these are recipes from OUR families "notes" , recipe cards and more .... Enjoy!

Ok so for starters if you are watching what you eat or on some special diet .....I would highly recommend you close this book now because calorie counting should be made illegal if you are going to consume ANY of these delicious recipes...So you have been WARNED !!! Many of these recipes will cause happiness and joy upon making and CONSUMING them, as well as possible need to follow up with a glass of Merlot or Pinot Noir, and if this happens drink 2 glasses and don't call anyone in the morning !

            But seriously these recipes are a compilation of a handful of family recipes ( our versions) we have enjoyed for years. I bring them together for you to try and enjoy, and hopefully you can share with friends and family. Food in our house has always been about the sharing of conversation and memories, and wish your family the same as you travel on this pallet pleasing ride !



There are some versions of the Zeppole some are filled with cream and chocolate pieces and many others are filled with candied fruit. This is a version s-which is very simple and is a fried dough coated with a ton of powdered sugar and or cinnamon and sugar mix. There is another lesser known  version that has liquid caramel and chocolate sauce over the top. This is a "take on the traditional version with an "American " twist. When we were younger we would put these types of "toppings" on them and eat them by the hand full. You of course can eat them ANYWAY you want, but these are a few sample ideas.

You can once you fry these fill them also with sweet cream and or chocolate ( but be very careful when you fill them while they are hot).

Zeppole ( Fried Dough Dessert)

Ingredients:
2 quarts vegetable oil for frying
1 cup all-purpose flour
2 teaspoons baking powder
1 pinch salt
1 1/2 teaspoons white sugar
2 eggs, beaten
1 cup ricotta cheese
1/4 teaspoon vanilla extract
1/2 cup confectioners' sugar for dusting
Directions
1. Heat oil in a deep-fryer to 375 degrees F (190 degrees C).
2. In a medium saucepan, combine the flour, baking powder, salt and sugar. Stir in the eggs, ricotta cheese and vanilla. Mix gently over low heat until combined. Batter will be sticky.
3. Drop by tablespoons into the hot oil a few at a time. Zeppole will turn over by themselves. Fry until golden brown, about 3 or 4 minutes. Drain in a paper sack and dust with confectioners' sugar. Serve warm.

A Little Family Note :
Grandma Lea's ( 93 years old ) and Still kickin'  Ricotta Pie ! Many think that once you become a certain age life looses its flavors ? Well not with my Grandmother it seems life's flavors become richer more perfected as time creeps on ! The Ricotta Cheese pie has MANY variations some are made with variety of chesses blended together. Then there are some that have a blend of cheese and meats, ( salami's, Hams, etc. ) But this recipe pretty much sticks to the classic simple version and is a very simple and quick way of making this mouth watering deliciously unique pie!

Ingredients:


Pie Filling:
12 eggs
2 cups white sugar
2 teaspoons vanilla extract
3 pounds ricotta cheese
1/4 cup miniature semisweet chocolate
chips, or to taste (optional)
Sweet Crust:
4 cups all-purpose flour
5 teaspoons baking powder
1 cup white sugar
1/2 cup shortening, chilled
1 tablespoon shortening, chilled
4 eggs, lightly beaten
1 teaspoon vanilla extract
1 tablespoon milk (optional)

Directions:

1. Mix  the 12 eggs, 2 cups sugar and vanilla extract  in a large bowl. Stir  the ricotta cheese and the chocolate chips, if using (see Cook's Note). Set aside.
2. Combine the flour, baking powder, and 1 cup sugar together. Cut in 1/2 cup plus 1 tablespoon shortening until the mixture resembles coarse crumbs. Mix in 4 beaten eggs and 1 teaspoon vanilla extract. Divide dough into 4 balls, wrap in plastic, and chill for at least 30 minutes.
3. Preheat oven to 325 degrees F (165 degrees C). Grease two deep-dish pie plates.
4). Roll out 2 of the balls to fit into the pie pans. Do not make the crust too thick, as it will expand during cooking. Do not flute the edges of the dough. Roll out the other 2 balls of dough and cut each into 8 narrow strips for the top of the crust. (Alternately, you can use cookie cutters and place the cutouts on the top of the pies.)
5.) Pour the ricotta filling evenly into the pie crusts. Top each pie with 8 narrow strips of dough or cookie cut-outs. Brush top of pie with milk for shine, if desired. Place foil on the edge of crust.
6. Bake in preheated oven for 20 to 30 minutes; remove foil. Rotate pies on the rack so they will bake evenly. Continue to bake until a knife inserted in the center of each pie comes out clean, 25 to 30 minutes more. Cool completely on wire racks. Refrigerate until serving.

Classic Anise Pizzelle ( you can make these any flavor you like with extract of your choice)

Ingredients:


6 eggs
1 1/2 cups white sugar
1 cup margarine, melted and cooled
2 tablespoons anise extract
3 1/2 cups all-purpose flour
4 teaspoons baking powder

Directions:

1. Beat eggs and sugar with an electric mixer until fluffy. Stir in the melted margarine and anise extract. Combine the flour and baking powder; stir in gradually. Dough will be sticky.
2. Preheat your pizzelle iron according to the manufacturer's instructions. Drop batter by rounded spoonfuls onto the iron. Close and cook for about 90 seconds, or until steam stops coming out of the iron. Carefully remove and cool. Store in an airtight tin at room temperature.


            This sweet is one that once you make it you will want to have them around to snack on everyday !


Cucidati
( an CLASSIC OLD SCHOOL favorite)

Ingredients:
1 pound dried figs
1 cup raisins
2 1/2 teaspoons orange zest
1/2 pound chopped walnuts
1 cup honey
1 teaspoon ground cinnamon
1 cup semi-sweet chocolate chips
1/2 cup orange marmalade
1/4 cup milk
2 1/2 cups sifted all-purpose flour

1/2 cup white sugar
2 1/2 teaspoons baking powder
1/2 cup shortening
2 eggs, beaten
1/2 teaspoon vanilla extract

Directions:

1. Combine and grind the figs, orange, raisins  zest and walnuts in a food processor, blender or food grinder. The Mix maybe  thick, so you can add some water if this happens ( 2 teaspoons)  gradually blend in the honey, cinnamon, chocolate chips and orange marmalade. Set aside. Preheat the oven to 400 degrees F (200 degrees C). Grease two baking sheets.
2. In a large bowl, combine the flour, sugar and baking powder. Cut in the shortening until the mixture resembles coarse crumbs. Stir in the eggs, milk and vanilla until the mixture can be gathered into a ball. Turn the dough out onto a lightly floured surface, and roll out to 1/4 inch thickness. Cut the dough into strips that are 4 inches wide. Spread filling onto one half of each strip lengthwise. Fold the dough over to cover and seal the edges by pressing on them with the tines of a fork. Slice the filled strips crosswise at an angle about every inch or so. This will make diamond shapes. Place the cookies onto the prepared cookie sheet.
3. Bake for 15 to 20 minutes in the preheated oven, until golden brown. Remove from the baking sheet to cool on wire racks. Glaze with your favorite confectioners' glaze and top with sprinkles for added festivity.

Tiramisu
Family History : Grandpa Guisippie was a slightly pudgy but happy Italian grandfather. Living most of his life in Italy and then making his way here in 1918 to New York ( Bronx ) and Semi starting his life over he LOVED food like many of my Italian Family. It seemed food was something we could all come together around at a table, and enjoy together. Growing up with many of my Italian Family members left a lasting impression on me. This is one dish I could always remember at the end of dinner that no matter how full you were you could leave a LITTLE room for !


Ingredients
CAKE:
1 (18.25 ounce) package moist white
cake mix
1 teaspoon instant coffee powder
1/4 cup coffee
1 tablespoon coffee flavored liqueur
INSIDE STUFFING:
1 (8 ounce) container mascarpone
cheese
1/2 cup confectioners' sugar
2 tablespoons coffee flavored liqueur
FROSTING:
2 cups heavy cream
1/4 cup confectioners' sugar

2 tablespoons coffee flavored liqueur
GARNISH:
2 tablespoons unsweetened coca powder
1 (1 ounce) square semisweet chocolate
Directions:
1. Preheat oven to 350 degrees F (175 degrees C). Grease and flour 3 (9 inch) pans.
2. Prepare the cake mix according to package directions. Divide two thirds of batter between 2 pans. Stir instant coffee into remaining batter; pour into remaining pan.
3. Bake in the preheated oven for 20 to 25 minutes, or until a toothpick inserted into the center of the cake comes out clean. Let cool in pan for 10 minutes, then turn out onto a wire rack and cool completely. In a measuring cup, combine brewed coffee and 1 tablespoon coffee liqueur; set aside.
4. To make the filling: In a small bowl, using an electric mixer set on low speed, combine mascarpone, 1/2 cup confectioners' sugar and 2 tablespoons coffee liqueur; beat just until smooth. Cover with plastic wrap and refrigerate.
5. To make the frosting: In a medium bowl, using an electric mixer set on medium-high speed, beat the cream, 1/4 cup confectioners' sugar and 2 tablespoons coffee liqueur until stiff. Fold 1/2 cup of cream mixture into filling mixture.
6. To assemble the cake: Place one plain cake layer on a serving plate. Using a thin skewer, poke holes in cake, about 1 inch apart. Pour one third of reserved coffee mixture over cake, then spread with half of the filling mixture. Top with coffee-flavored cake layer; poke holes in cake. Pour another third of the coffee
















Classic "simple"
Biscotti Cookies

Ingredients:
1/2 cup vegetable oil
1 cup white sugar
3 1/4 cups all-purpose flour
3 eggs
1 tablespoon baking powder
1 tablespoon anise extract, or 3 drops
anise oil


Directions:
1. Preheat the oven to 350 degrees F (190 degrees C). Grease cookie sheets or line with parchment paper.
2. In a medium bowl, bring  together the oil, eggs, sugar and anise oil until well blended. Combine the flour and baking powder, stir into the egg mixture to form a heavy dough. Divide dough into two pieces. Form each piece into a roll as long as your cookie sheet. Place roll onto the prepared cookie sheet, and press down to 1/2 inch thickness.
3. Bake for 30 to 35 minutes in the preheated oven, until golden brown. Remove from the baking sheet to cool on a wire rack. When The cookies are cool enough to handle, slice each one crosswise into 1/2 inch slices. Place the slices cut side up back onto the baking sheet. Bake for an additional 6 to 10 minutes on each side. Slices should be lightly toasted.


Simple Iced Italian Cookies ( these can also be made with any flavor you would like to add with an extract)
1/2 cup butter, softened
1 cup white sugar
2 eggs
1 teaspoon vanilla extract
8 ounces ricotta cheese
2 cups all-purpose flour
1/2 teaspoon baking soda
1/4 teaspoon salt
2 tablespoons butter, softened
2 cups confectioners' sugar
1/4 teaspoon vanilla extract
1 1/2 tablespoons milk

Directions:
1. Preheat oven to 350 degrees grease cookie sheet
2. In a medium bowl, combine  together 1/2 cup butter and white sugar until smooth. Beat in the eggs one at a time, then stir in the vanilla and ricotta cheese. Combine the flour, baking soda and salt; gradually stir into the cheese mixture. Drop by rounded teaspoonfuls 2 inches apart onto the prepared cookie sheets.
3. Bake for 8 to 10 minutes in the preheated oven, or until edges are golden. Allow cookies to cool on baking sheet for 5 minutes before removing to a wire rack to cool completely.
4. In a  bowl, cream  the remaining butter and confectioners' sugar. Beat in milk and vanilla  gradually until it is easy to spread consistency is reached. Frost cooled cookies.



This next recipe is one of my Mothers MOST delicious and her take on this classic makes it very difficult to eat just one piece.
This Pear Tart is one of the moist and decadent yet a simple recipe for any party or get together.


For the rich crust
 (5 cups) plain (all-purpose) flour
 (1 1/3 cups) butter
 (1 cup) sugar
4 egg yolks
Zest 1 lemon

For the topping
10 small ripe pears
16  figs not dried figs
 (1/4 cup) butter
(1/2 cup) sugar

Directions

For the  dough
Place  a sheet tart dish with baking paper.
Mix  together the flour, sugar and butter, cut into pieces.
Rub the butter into the flour and sugar, until it is completely worked in.
Work lightly so that the butter does not melt.
Make a mound out of this mixture and make a well in the center. Add the eggs yolks and
 lemon zest (careful not to grate the bitter pith in too!)
Work the ingredients together, first with a fork, then with your hands, until you have
 a smooth, soft pastry dough.
Wrap the pastry dough in plastic wrap and then place in fridge for a few hours till firm

For the tart
Peel pears and core them and slice them in halves . Halve the figs.
Blend butter and sugar, caramelize the fruit, covering the pan for the first
10 minutes so that the fruit releases its liquid.

Then cook without
 the lid for a five to Six  more  minutes, When  the fruit is covered like  a thick syrup.
Arrange the syrupy fruit in the tart dish in a circular pattern, remembering to
put the side that will be visible face down.
Roll pastry dough carefully and place on top the fruit, pressing the edges of
the dough into the sides of the dish. You should try and achieve a 1 cm (half-inch)
 thickness. If you have pastry left over, use to make delicious cookies!
Cook in an oven preheated to 350°F for 35 minutes, or until the pastry is golden brown.
You can when finished decorate with powder Sugar ! and Manja !

No matter your heritage these recipes for sweets can impress and satisfy the sweet tooth of anyone! Many people of varying heritages have come to enjoy Italian Food and Desserts with simple recipes like these and the FEW we have brought together from our family its easy to see how so many love Italian Food. Growing up with these have made my life sweeter and writing this short but delicious book I hope it brings you joy ( and a full stomach). I have loved the memories these recipes have brought to our family for over 30 plus years I have been alive. Being Italian has meant "many" memories with family members who are no longer with me , but every time these desserts are prepared and eaten our table seems to be filled up instantly with those loved ones spirits and the conversations and memories bring back instantly those wonderful times. Many of the elders in ,y family have moved on to their resting place, but with each spoonful and forkful of sweetness I can smile at just the thought of how they touched each others lives in our family.
When you prepare these desserts I wish you all the happiness and family memories you can make ! Because in the big picture food and desserts alike are created to share love and joy with the ones closest to you. With everyday that passes keep the love for family, friends, and FOOD in your heart because these are the experiences in the end that are ALL WORTH IT.
Thank you for letting me share these with you !
Look for my new books on Italian Recipes, Travel and more of my Italian Experience.